India's antitrust officers grilled media executives and seized data in an investigation into price fixing by global ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Dentsu and Interpublic ...

By leveraging AI, first-party data, and hyper-personalisation, the report demonstrates how business value can be created ...

Martech adoption is accelerating as businesses embrace AI-powered tools for improved CRM, process automation, and ...

As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media ...

Estimated to touch INR 59,200 crores this year, the country's digital advertising market is growing at 19.09%, according to a ...

Dentsu Creative Webchutney and New Holland, a brand of CNH and a provider of tractors and farm equipment, have launched their latest campaign, ‘Asli Hero ki Asli Taaqat’ (A real hero’s real strength).

The report addresses challenges like integration complexities, data privacy concerns, and the skills gap in the Martech ...

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data ...

The CCI is investigating claims that these advertising agencies colluded with certain broadcasters to fix ad rates and ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...

The Indian antitrust body has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and ...