Diamond giant De Beers slashed the price of its lab-grown rocks by nearly 40%, citing their plummeting wholesale prices, the London-based company said Friday. The man-made gems, ...

De Beers’ Gresham factory employed 60 people when it opened in 2020. The company didn’t respond Friday to inquiries about how many people work there now and whether staffing levels will change.

De Beers Group has amassed its biggest stockpile of diamonds since the 2008 financial crisis, laying bare the group’s challenge in reviving demand for jewels long seen as the pinnacle of luxury.

World’s biggest diamond miner De Beers has a lucrative niche, wading through waste rock to squeeze the remaining diamonds out of a South African deposit that started the company in 1888.

De Beers produced 34.6 million carats in 2022 and its 2023 output is forecast in the 30 million to 33 million carat range. The company name of De Beers is displayed in Hong Kong, China September ...

Diamond giant De Beers slashed the price of its precious solitaires amid plunging sales as bargain-hunting fiancées increasingly opt for cheaper lab-grown gems. Among De Beers’ larger stones,… ...

De Beers has been quietly selling rough diamonds at sharply marked-down prices to a small handful of customers, in a highly unusual move that’s fueling tensions across an industry already mired ...

Botswana and De Beers Group have agreed a new diamond sales deal in which the African country, the world's No. 1 diamond producer by value, gradually increases the share of rough stones it gets ...

De Beers, the company that coined the slogan “diamonds are forever,” wants to make a splash in retail to compete with the likes of Tiffany and Cartier.

De Beers has been hit by waning demand and slumping prices after global demand for diamond jewelry hit a high of $81 billion in 2014 and production soared, leaving the market flooded by 2015.

In the 1930s, at the start of the De Beers campaign, a single month's salary was the suggested ring spend. In the 1980s in the US, it became two months. One advert featured a pouting woman, ...