Then there was the aftermath of Dasani’s “initial launch” in the U.K. In March of 2004, major British news corporations began ...
On March 19, 2004, Coca-Cola announced a recall of half a million bottles and immediately withdrew Dasani from that country. So, what the heck went wrong? Why Was There a Cultural Divide in the UK ...
Despite carrying the reputation of being the fourth-largest brand in the arena since 1999, Coca-Cola’s Dasani has seemingly ...