It’s not the first time 23andMe has used popular cartoon characters to market its tests ... These commercials are cute and make DNA testing look fun. And they’re clearly working.

So what makes a cartoon character cute? You could reduce the answer down to a few basic characteristics: big eyes and head, fluffiness, warmth and chubbiness. “Cuteness is based on the basic ...

To spice things up she’ll throw on some accessories, like a gold heart-shaped watch, a necklace, or a cute bag, but her basic cartoon character look always stays the same: jeans, a long-sleeve ...

Ultimately, what we find cute is child-like qualities which endear us to the character and "speak to our nurturing instincts", as Chappell Ellison writes on Cartoon Brew. Stephen Jay Gould ...