Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research from Ansira and ...

4. Customer Sentiment Your map should include the emotional state of customers at each stage of the journey. Sentiment analysis of customer feedback is the most effective way of getting to the heart ...

Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...