According to Gartner, almost one-third of organizations still find it challenging to incorporate their customer journey maps into their overall customer experience efforts. And while many brands ...

To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps customers take when interacting with the brand ...

shows how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve customer experience. Today’s buyers have more ways to interact with businesses ...

Businesses seeking to improve the customer experience often build customer journey maps—a visual representation of the various interactions a buyer has with a business. Building that map from the ...

This marketing philosophy is core to the purpose of my company, Art House, and our confidence ... to the attention economy illustrates the customer journey from point of experience to point ...

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

In the vibrant canvas of digital marketing and SEO, weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Join me on a journey to ...

Unsurprisingly, the report reveals that there are major gaps between what customers think about their experience and how seriously business leaders are taking customer journey mapping. And the ...

A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process ...