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Improving customer experience (CX) is up from the third slot in 2023. That’s great, but it begs the question: how? Cross-functional journey teams are here… ish We asked respondents who said improving ...

Better management of customer data could help pharmaceutical companies’ digital transformation, according to Veeva’s Rebecca Silver. pharmaphorum's Richard Staines spoke to her about how the ...

B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud. The report was based on data from a survey of 211 B2B professionals ...

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