Bonus Rule: No business plan survives first customer contact. There’s only one reason for a business plan: Some investor who went to business school doesn’t know any better and wants to see one.

Here are five of the customer development lessons we learned that you can apply to your own company when developing a product: 1. Mature Businesses Can Use Customer Development Model, Too ...

We were lucky to learn about Customer Development early on in the life of our startup. It made more sense than our 60 page business plan predicated on a B-school class and a supernatural ability ...

The traditional business plan, however, has many pitfalls, especially for new entrepreneurs since so little is known about their potential idea, the market opportunity, and their specific customer ...

The plan could follow the same outline, mapping the customer life cycle to internal touch points from marketing and sales to customer service and support. Identify ideal customers.

KPIs help you and your customer stay aligned on the bigger picture—what “success” means in the context of your partnership.

The Non-Dummies Guide to Customer Discovery. Customer Development is a stupidly simple idea. It's one that you can describe in 30-seconds or less.

The Connecticut Department of Transportation (CTDOT) today launched a new initiative to develop a Customer Experience (CX) Action Plan for public transportation customers throughout the state.