integrating communications into the core customer success framework should be a priority. Based on what I've seen work, this means: • Including communications leadership in customer strategy dis ...

This article expands on ways having a mobile app for your business can help with potential customer communications. An app is a means to an end; to acquire new customers, the app has to be accessible.

When you’ve been in the industry for more than two decades like me, it can be easy to take customer communication for granted and even more so, fail to pass along that basic customer service ...