She was referring to the “customer service personnel,” the people who work behind a register for 8-10 hours a day, collecting minimum wage and having to “pretend” a smile, and a thank you ...

In your letter, try to be specific and honest ... By implementing some of these ideas, you can create a more professional customer appreciation strategy. All you have to do is sit down with ...

Shep Hyken is a customer service/CX expert ... not just an email or letter, that is acknowledging a problem or bad news: appreciation, empathy, responsibility, vision/leadership and trust.