For its new custom font, Cheetos took a much different approach ... over images of the terrible font on a mug, a tote, and a tattoo that reads “Carpe Diem.” Like Walmart making fun of its ...

Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched ... is behind the stunt toying with custom brand typography. A ...

Five inches tall, death metal font was used for the tattoo, with the finished product measuring 1.6 feet wide. Advert Calling her new ink 'iconic', the content creator was happy for it to be part ...