Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives ...

If you are determined to create a different, new, special culture that allows your business strategy to soar and become transformational, here are four rules to follow.

Dr. Sharon H. Porter (Dr. Sharon), Editor-In-Chief, Vision & Purpose LifeStyle Magazine and Media--Founder, Leadership SHP.

Top executives must point the way, but ultimately culture and strategy are about leading people to a desired new state. Leaders must build trust that they are heading in the right direction ...

while soft elements are more intangible and influenced by corporate culture. The hard elements are as follows: The soft elements are as follows: The framework is used as a strategic planning tool ...