It’s about buying access to the fan passion that surrounds the property, and embedding that emotional equity into your own ...

David and Victoria Beckham, Idris Elba and Sabrina Dhowre Elba and more of London's 50 who are redefining the creative scene.

Rowing Blazers may have parted ways with its founder earlier this year but the preppy-inspired brand is not slowing down its ...

The new Magic uniforms and logos represent a “rejuvenation” for the Orlando ball club, according to CEO Alex Martins.

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new ...

NBA team, the Orlando Magic, have unveiled a new identity, including fresh jerseys, court design, wordmarks and a brand new ...

Texas Tech is the gold standard of interlocking logo helmets, with exceptional use of white to accentuate their menacing red ...

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

Bob Tambo recently surprised his occupational therapist with a portrait as a token of appreciation for his recovery.

An underdog is being celebrated with a new title more than 25 years after he was created to unite Center Point and Urbana.

(NASDAQ: EA) invites players to race their way with F1® 25, an official game of the 2025 FIA Formula One World Championship™, ...