The Lending Tree confirmed Sadville’s suspicion of shrinking toilet paper. It reported that “twelve mega rolls of Cottonelle Ultra Comfort toilet paper decreased from 284 sheets a roll to 244.” ...

Dr. Gilda Carle, a consultant for Cottonelle, says that generally, people who place their toiler paper roll “over” tend to ...

The most glaring issue plaguing the toilet paper industry is a lack of standardization. Double, triple, and mega rolls are imprecise descriptors that vary by brand; they are not measurement units.

Seth Wheeler’s 1891 patent shows the original placement of the toilet paper roll going “over.” According to Cottonelle, 70% of people prefer this position. Many people argue that the toilet ...