Rakshanbandhan, the festival of sibling love, is around the corner and is the perfect time to embrace your ethnic roots with ...

Looking for stylish and comfortable ethnic wear options? Then consider an elegant and easy-to-carry printed cotton kurta for ...

While capri pants have cycled in and out of favor in the last few decades, they seem to be back and dare we say, better than ...

Each piece is made from natural, breathable fibres, including linen and cotton. There are no tight zips, stiff seams, or a ...

When it comes to sun safety, most of us are fairly good at remembering the basics: sunscreen, hats and occasionally seeking ...

Do you want to spend less time and money getting dressed while also helping people and the planet? Build a capsule wardrobe to simplify your decisions, save money and reduce your environmental impact!

What is it about the billowy style that keeps women coming back? The history of a radical garment—now a bestseller again.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Save on premium pants with smart shopping tips, seasonal sales, & loyalty perks. Discover easy ways to shop smarter and spend ...

Thought to be the antithesis of versatility and famously hard to pull off, these breezy summer styles are proving popular ...

Siorai, the newest Bengaluru-born clothing label, is the brain child of founder Alayna Zaid’s desire for a deeper connection with her wardrobe — not more clothi ...

Prada’s sandal controversy highlights how Western labels have often struggled to meaningfully engage with Indian crafts and ...