PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Sephora Savings Event is ending tonight, meaning you have until 3 a.m. EST to get discounts on best-selling beauty. The ...

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A new study has revealed that aloe vera offers “exceptional anti-aging effects” and could even help treat and prevent skin ...

If you’re suffering from sunburn, you’ve likely spent too long in the sun, risking a certain amount of dehydration in the ...

Chia seeds, known for their incredible nutritional profile, are increasingly becoming a popular superfood. While they are ...

Blue eyeliners can never go out of trend and this summer, it's time to rock your vibrant look. Here are our top 8 picks for ...

Tired of sunburn, tanning, and dry skin in summer? Discover Ayurveda’s powerful cooling herbs that calm, heal, and hydrate ...

They've told their friends, families, partners, clients, and anyone else who would listen...and they even took the time to ...

The Myntra Fashion Carnival, held from April 3rd to April 8th, 2025, brought an exciting opportunity to purchase premium hand ...

While we typically think of aloe vera for its skincare applications, new research shows that it might be an effective medium ...