“We go after the cool kids ... Soon after he left, brand said it would stop “sexualized marketing.” It overhauled its marketing, stripped the old moose logo from its clothes and pulled ...

This skate brand offers clothing as hardcore ... of Sweden uses a skull in its logo that is a little bit playful, but also reminiscent of Mexican Day of the Dead icons. This brand, an amalgam ...

Abercrombie & Fitch is cool again ... The clothes are casual, familiar, and brand-agnostic now that they're mostly free of the iconic moose logo. The floral dresses and ripped jeans are ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases ...

The store belongs, improbably, to a mass-market clothing giant ... wife founding team of the Kate Spade and Jack Spade fashion brands. The Spades had cashed out of their business in 2006, and ...