Awards and content licensing for publishers. Michelle Myers of Wrights Media explains why licensing can be most profitable ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies. Inventing a new model for social search and ...

According to the latest Verizon survey for the State of Small Business, it seems that more SMBs are turning to AI for content ...

Antenna Group's investment in No Logo follows several recent developments in its global expansion and evolution, including last year's acquisition of Czech Republic-based public relations and ...

Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Social media strategies are crucial for any business ... media ...

Branding goes beyond design, logos ... through media relations, digital content or community engagement.” For business owners and key management who want more than quick wins, understanding the ...

Understanding design principles, including colour and typography, is key to effective logo creation. One may question the relevance of something as traditional as a logo for a small business. Is it ...

Technology continues to dramatically reshape the media industry, influencing not only the devices on which we consume content but also transforming the very nature of the content itself.

Most recently CEO of Will Smith’s Westbrook Media, Haugen will help Lionsgate expand content ... chief marketing officer at Scooter Braun Projects, and has shepherded marketing and business ...