As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

I love numbers, data analysis and a good spreadsheet. Throw in a dashboard, and I’m at my happiest. My campaign pitches have ...

Acquisition strengthens Hawke's Southern California footprint and deepens its stake in social-driven brand building, creative ...

This is just a tiny glimpse of the data available to CivicScience clients. Discover more data. Influencer marketing continues ...

Marketing technology firm Zeta Global Holdings Corp. today announced that its customers can now select and activate prebuilt ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Content marketing continues to expand, providing marketers with new opportunities to connect with customers. In the second of two white papers covering a survey from The Content Council and Ad Age, ...

Willis, a WTW business, has introduced AdWrap, a master-controlled insurance program developed to address the insurance ...

Proprietary listener insights that demonstrate why streaming audio should be an integral part of a pharma marketer’s media ...

How can AI umpires reduce human error in sports adjudication? Explore whether AI referees can ensure fair play in the MLB, tennis, and the English Premier League.

While the digital marketing landscape of 2025 promises to be exhilarating, it will also be demanding. From AI-driven ...