The DTC model was all the rage, but shunning traditional distribution in retail proved hard to sustain long term. Here's ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

At a moment when retailers must optimize every facet of their business to remain competitive, a unified data strategy isn’t ...

Dulux has just formed its agency village - including Omnicom creative agency DDB Group Melbourne, integrated brand agency ...

Moreover, Lamb Weston primarily sources its potatoes from the Columbia Basin and Idaho regions, which boast the highest yields, leading to 10%-20% lower costs per pound. Its position is protected by ...

India's FMCG sector is witnessing a surge in D2C brands challenging established giants like HUL, leading to market share competition, especially online. HUL's response includes acquiring promising D2C ...

Closing the trading session at $12.92 yesterday, the stock hovers close to its 52-week low of $12.30 reached on April 7.MED Stock's Price PerformanceImage Source: Zacks Investment ResearchThis ...

BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental theories ... how brands target and communicate their brand message to consumers across multiple channels. You will evaluate ...

From leveraging content marketing to using AI to automate processes, these strategies can produce quality leads without the ...

CINCINNATI (WKRC) - Best Buy debut an all-new digital storefront program that helps connect creators with tech shoppers. Best Buy unveiled the Best Buy Creator program last Tuesday, a new initiative ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top-selling ...