Firehook partners with fan-favorite brands and rebrands to drive brand awareness, following its private equity acquisition.

Related: Krispy Kreme Just Brought Back One of Its Most Popular Collabs, and Fans Say It's ... and topped with a confectionery bunny. Marshmallow Bunny Doughnut: An unglazed shell doughnut filled ...

Restaurants are forging new paths in the flavor arena, and we’ve even seen some noteworthy (and shockingly unexpected) collabs ... heavy hitters like Albanese Confectionery Group and Hershey ...

While this trend resonates with Gen Z’s values of community, authenticity and social impact, collabs span generations, demographics and interests. Collaborations give companies a way to connect with ...