Quick-service restaurant (QSR) brands have long turned to TV advertising to drive foot traffic, but not all impressions ...

California is known for many things, including its picturesque Pacific coastlines, lush forests, and diverse landscapes. It ...

In an era where consumer attention is fleeting and digital content saturation is at an all-time high, marketers are searching ...

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising ... For example, businesses can measure ...

Climate and public health advocates around the world are celebrating—and urging municipalities everywhere to take note—after a Dutch judge tossed out a tourist industry challenge to The Hague’s ...

Example click handles were also conjugated onto a model protein to assess their stability within a protein environment, which was compared with their small molecule stability. Many of the strained ...

Reece Martin is a writer and online content creator as well as an independent public transport consultant. Willem Klumpenhouwer is an independent public transit research and data analytics ...

In these and other cases, India’s courts have repeatedly ruled that comparative advertising is legal. Comparing yourself to a rival is okay, as long as the comparisons are factual and backed by ...