Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Connected TV (CTV) advertising is experiencing a meteoric rise—and for good reason. With more consumers cutting ties with traditional cable and satellite TV, marketers are looking to streaming ...

However, did you know a lot of the bots you have been using are actually examples of artificial intelligence? The bot has been designed to mimic human-like responses and perform a variety of tasks.

Another glaring example of corruption is the Barkaat Foods Limited scandal, dubbed the “Butchery Scandal.” The government awarded a lucrative fertilizer contract to Barkaat Foods, a UK-based company ...

Creative Commons (CC): This is a Creative Commons license. Attribution (BY): Credit must be given to the creator. Non-Commercial (NC): Only non-commercial uses of the work are permitted. No ...

Performance marketing is results-driven advertising in which the advertiser only pays a ... in which brands only pay when there are clear and measurable results. For example, when a user clicks or ...

Unlike traditional advertising platforms, TikTok offers an authentic way to connect with this notoriously advertising-savvy demographic. Does TikTok Ads work for every business? Available in 154 ...

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