Jason Fairchild of TVScientific reveals how outcome-based strategies are revolutionizing TV advertising, making it as ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

In its advertisement, Patanjali had cautioned consumers against buying chyawanprash which possess 41 Ayurvedic herbs—a fact ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Rimini Street, (2024) No. 23-16038, that will impact copyright holders working with enterprise computer programs and businesses making comparative statements in advertising.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Examples of comparative examples can be Apple vs. Samsung, Jio vs. Airtel, or Pepsi vs. Coca-Cola. To summarise, comparative advertising can be a potent tool for brands seeking to differentiate ...

Comparative advertising is believed to be a strategic marketing approach where a brand directly or indirectly compares its ...

This decision, on May 9 2024, reinforces India's evolving jurisprudence on comparative advertising. In the fast-moving consumer goods sector, brands fiercely compete for consumer attention, often ...

In comparative advertisement cases, surveys should evaluate likelihood of the at-issue claims to mislead consumers and not merely be misunderstood by consumers. For literally false advertising claims, ...

A company seeking to challenge a competitor’s false or misleading advertising claims should consider various avenues to reach a successful outcome, including informal steps it can take and the ...