Comparative advertising has never been easy. A plethora of laws and regulations have made it a challenge to refer to a competitors name or products in advertising in any medium. In recent years, ...

In a political context when a candidate compares his or her record with that of his or her opponent while stressing its weaknesses, it is known as negative advertising. Similar references to ...

Advertising which compares a company’s product with that of competing brands. Must be used with caution to avoid accusations of misrepresentation from competitors. Comparative advertising can be ...