TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

This weekend, Super Bowl LIX is going down in New Orleans, Louisiana. As we prepare for The Big Game, we're looking back at all of the video games that were promoted in multi-million dollar ...

Coors Light is back in the Super Bowl advertising game with a sloth-based commercial that plays on America's Monday morning hangover. Waking up the morning after the big game, everybody's favorite ...

The 2025 Doritos Super Bowl commercial titled "Abduction" was the winner of a contest for creators to create a spot for the big game. Director Dylan Bradshaw and content creator Nate Norvell were ...

the No. 1 commercial in Sunday’s game broadcast. It marks a return to the winner’s circle for Budweiser, which claimed its first Ad Meter title in 1999 yet hadn’t reached that No. 1 spot in ...

Which drives up dollars.” Since 1989, USA TODAY Ad Meter has surveyed viewers live and awarded an annual winner to the highest-rated commercial from the big game.