The Bay Area's cultural divide is showing up through Golden State Warriors T-shirts, writes SFGATE columnist Alan Chazaro.

The process to change from petroleum-based dyes to colors made from vegetables, fruits, flowers and even insects won't be ...

At the Museum of the American Revolution in Philadelphia, a new exhibition has gathered together 17 historic flags that ...

WASHINGTON - Remember a few years ago when adult coloring books were everywhere? They promised to help reduce stress and ...

Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

Pantone has been the industry-standard color language for 60 years. Its tools ensure that color looks the same, no matter where in the world it's printed. If you design or print physical products, ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...