echoes of the cola wars reigniting are reverberating across the advertising and marketing industry. Take a look: The campaign’s tagline—"Pepsi Anytime"—is like a direct rebuttal to Coke’s ...
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
Launched with a splashy full-page print ad in The Times of India, Pepsi’s latest move cleverly positions itself as the all-day refreshment king, in contrast to Coke’s game-time focus.
Sugary sodas cause deadly diseases. A new book details how Coca-Cola worked for decades to discredit the science.
Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips. PepsiCo. Inc. and The Coca-Cola Corporation are the two powerhouses controlling the bulk of the carbonated ...
After it’s sorted in warehouses in Port Sudan, Yagoub’s gum arabic is sent to clients in Europe and the US. Gum arabic, a ...
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PepsiCo Just Bought Poppi. But Does a 'Healthy' Soda Actually Exist? 6 Experts Weigh InWith the news that PepsiCo bought prebiotic soda company Poppi for $1.95 billion, we asked experts: Are these new sodas ...
New York (CNN) — PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal.
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