British artist Stuart Semple has created a paint of the 'profoundly saturated' shade - and he's selling it for an outrageous ...

“Food dye is just a no-brainer. Nobody wants to eat petroleum. Everybody knows there’s enough science out there that we know it’s terrible for you. It causes health problems but also behavioral ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...