General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special ...

For the first time ever, Cheerios is releasing its very own protein bars—available in two new flavors. They look a lot like ...

If you want a fruity and sweet start to your day, it only makes sense to reach for a bowl of fresh fruit first thing in the ...

Some of the industry's biggest players say the FDA's deadline to switch to natural colors may not be feasible due to supply ...

Kellogg's has discontinued a beloved cereal after a mass recall. The chocolate-flavoured Corn Flakes will not be returning to ...

Is Krispy Kreme getting 'lazy' with new donuts? Fans voice disappointment over a teased collaboration, recalling more ...

Leading granola brand Lizi’s has unveiled ‘The Great British Breakfast Report’ with new brand ambassador Gaby Roslin and food ...

And if we’re talking about what’s cool in cereal, we have to talk about Tony the Tiger. He’s been quietly plotting a return ...

Just in time for summer, TWIX is blending cookie nostalgia with candy innovation. The limited-edition Snickerdoodle bar ...

Take your summer to new cinnamon levels as Cinnamon Toast Crunch and Pit Viperteam up to craft a unique sunglass collab ...

The full English is now only eaten by one in 10 of us as the nation towards healthier options – we now spend more money on ...