Keeping your Cirkul water bottle clean prevents bacteria and mold from building up where you might least expect it. The ...

Cirkul's Super Bowl ad centers around an AI-gone-wrong joke. (Cirkul) Water bottle brand Cirkul is giving away 100,000 of its products as part of its Super Bowl campaign.

She saw it on TikTok. Videos of people trying Cirkul’s innovative water bottle and its wide assortment of accompanying flavor cartridges have racked up millions of views on the social platform.

Cirkul's co-founder discusses the company's growth, Super Bowl ad success and commitment to innovation on the Florida Business Minds podcast. Just over a month after the Tampa Bay beverage company ...