“Chex Mix fans have been calling for the return of the bagel chip for years and we knew when the time came that we needed to bring it back in a big way,” said Stephanie Lensing, brand ...

MINNEAPOLIS — Chex Mix, a brand of General Mills, Inc., is bringing back bagel chips to the brand’s classic snack mix. Partnering with hip-hop musician Sir Mix-A-Lot, the brand is celebrating ...

Chex Mix is tapping into nostalgia to engage with consumers who look back fondly on an iconic 90s track and a fan-favorite recipe. Dive Insight: Chex Mix is likely hoping to make a social media splash ...

Sir Mix-A-Lot remixes his ‘90s hit to celebrate the return of the fan-favorite. After years of social media pleas, Chex Mix is bringing back bagel chips.

Sir Mix-A-Lot reflected on 'Baby Got Back,' a song and video that was ahead of it's time. Now, 30 years later Sir Mix-A-Lot returned with the song to celebrate Chex Mix's return of the bagel chip.