For example, one serving of Honey Nut Cheerios contains a whopping 12 grams of sugar! The other big issue is the lack of ...

Harmening gave the example of Cheerios Protein in citing how people want "functional health" but also "really like stuff that tastes good," he said. "We can make it taste good and it has a ...

Underlining the trend, General Mills said in December, when it launched a high-protein version of Cheerios, that its research found 71% of consumers were trying to get more protein in their diets ...

This boost in ad awareness may be linked to Cheerios’ recent introduction of Cheerios Protein, a new cereal variety aimed at health-conscious consumers seeking higher protein content in their ...