Walmart's retail warehouse branch Sam's Club ... like toilet paper, but customers swear that Member's Mark Ultra Premium Soft and Strong Toilet Paper is just as good as Charmin.

Charmin had been secretly letting customers test the new rolls with wavy perforations, the toilet paper maker's first change in 100 years in its TP's shape. The goal? Solve consumer frustrations ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls ...