F or many of you reading this, Transformers may have been the catalyst that pulled you into car culture. From the original ...

The Elite Edition Auto-Converting Optimus Prime is still most easily controlled ... team back to YouTube with a slightly more-HD coat of paint.

He's so popular, Hasbro has even made an auto-transforming Optimus Prime robot. Besides his voice and cool faceplate, Optimus Prime's most distinctive feature is his ability to transform into a ...

A few non-transformers heroes are arriving in the legendary car line with ... Spectraflame™ paint and Real Riders® custom wheels. Hot Wheels® TRANSFORMERS™ Optimus Prime will be available ...