A designer's mistake led to Buick changing up its most visible marker. Buick has a new version of its tri-shield logo, and it ...

Update 6/6/22: Buick has officially revealed its new tri-shield logo, which will start adorning ... reviews, and more for Car and Driver since 2016. His aspiration growing up was to become a ...

The first iteration of the Buick shield badge ... the Buick Skyhawk car was about to be retired, and GM bosses decided it would be a good time to officially retire the hawk logo too.

They'll still be called Buicks, but the new Electra line with otherwise distance itself from the Buick we currently know with new fonts, a new color palette, and new legacy-inspired tri-shield ...

The tri-shield logo was briefly shelved during the mid-70s and replaced with a Hawk named “Happy,” in tandem with the launch of the Buick Skylark. But the predatory bird logo was scrapped ...