The goal of the Emergency Contact Information website is to let users update their contact information. In this example, we did not repeat the call-to-action in multiple places. Instead, we decided to ...

Below, seven communications executives from Forbes Communication Council share examples of strong calls to action from well-known brands and what marketers can learn from them to better ...

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the ...

The fun part of this “First Date Links” example is knowing that this ... and being forthcoming with your story add spice to calls to action on websites and real-life too.

As a general rule, the action you ask prospects to perform should be the thing they will do. For example, asking a user to “call now” as they’re submitting a form doesn’t make sense.