Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

As digital video takes center stage, IAB CEO David Cohen reflects on a landmark year for the NewFronts – from connected TV’s push into performance to LinkedIn’s surprise CTV play.

India’s advertising landscape is undergoing a seismic shift as Connected TV (CTV) rapidly becomes a preferred medium for brands aiming to reach digitally engaged audiences at home. Spurred by ...

Season 3 will premiere on The CW in the US and CTV in Canada starting in late April and early May 2025. The drama follows Maggie Sullivan’s return to her childhood home after unexpected legal issues.

CTV advertising is rapidly gaining traction in India, emerging as a key growth engine within the country's thriving entertainment economy. According to the latest Deloitte-Motion Picture ...

Well worth the binge.’ Viewers have been binge-watching the six-part drama (Picture: CTV/Amazon/Amazon Prime Studios) The Disappearance is not the only non-English-language thriller gripping ...

Many brands and retailers are capitalizing on the rise of ad-supported streaming by testing and investing more strategically in connected TV (CTV) advertising. In fact, research conducted by Retail ...

Here’s how it works. NEW YORK—BrightLine, a provider of interactive, and shoppable CTV ads, and the ad tech platform TripleLift have announced that they have planning to offer premium interactive CTV ...

Additionally, all specialty channels, such as CTV Comedy Channel, CTV Drama Channel, and USA Network will continue to be available to those who subscribe.” Customers are then encouraged to contact ...

Amazon this week announced the latest addition to its ad offerings, Brand+, which optimizes connected TV (CTV) and online video ads with the help of artificial intelligence (AI). The new solution ...

The year-end frenzy of data, deals and digital divination about connected TV (CTV) has painted an outsized vision of how this internet-based delivery system is overhauling the video ecosystem.

TORONTO, Dec. 12, 2024 /CNW/ - CTV confirmed today initial midseason premiere dates, providing a consistently strong lineup throughout the week, with hit returning scripted programming ...