For the first time in nearly three decades, the yellow-and-black price tag logo at Best Buy is getting an update. On Wednesday, the Minnesota-based electronics retail giant announced that it will ...

Best Buy has launched a new logo, which is the one on the right. For the first time in three decades, Best Buy has a new logo. The electronics store launched its new-look logo Wednesday to make it ...

The logo change is accompanied by a subtle website refresh and a new ad campaign as the company looks to reposition itself from simply a place to buy electronics to more of an experience.

Best Buy's yellow-tag logo dates back to the 1980s when the retailer was transitioning from Sound of Music stores to a national big-box retailer focused on electronics and competitive prices.

This subconscious preference is becoming more popular in online shopping, Tampa marketing researchers found. Which ‘buy now’ buttons can make you spend more? USF study has answers.