Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

F or decades America’s soft power put the wind in the sails of its companies as they ventured abroad. When the Berlin Wall ...

For what brand would not want its logo to be emphasized? And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way ...

Along with the proliferation of AI companies has come a proliferation of AI company logos. The fascinating thing, highlighted by several publications, is that many of these logos look near-identical.

The California-based surf brand Lost International claim that the singer is ripping off a trademark they've had since 2015 Kevin Mazur/Getty Lost International is suing Lady Gaga for using a logo ...

The Hartford has retooled its branding for the first time since 2010. The insurance company’s new logo still features the iconic stag, but now in a monochromatic black-and-white version.

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

On Wednesday, Apple announced an update to its Business Connect feature that allows companies to display their logos in emails, phone calls, and even Apple Pay purchases. With the new service ...

As Fortune reports, OpenAI unveiled its ongoing redesign efforts at a recent company-wide meeting, according to the magazine's sources. That included new typefaces, but most of all, a new logo ...

In the meantime, if you’re thinking of designing a logo, maybe stay away from long-haired mermaids. The final deadline for Fast Company’s Brands That Matter Awards is Friday, May 30 ...