In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

The city of Terre Haute unveiled a new brand and logo Thursday during a public launch event in the City Hall courtyard. “What we’re unveiling today is more than a logo or even a symbol. It shows where ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

I attended the recent conference on Women in Trade and Investment organised by the Women of Africa Network (WOAN) and Ecobank ...

you can build brand familiarity, and then impact someone’s likeliness to buy or recommend a service or product," she said. "Once you have loyal customers, then obviously you're driving more business ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

could soon receive similar treatment to maintain consistency across the brand’s visual ecosystem. This is the first major change to Google’s logo since September 2015, when the tech giant ...

Rhode Island may be the smallest state in the U.S., but when it comes to creativity, innovation, and entrepreneurship, it punches far above its weight. As new businesses emerge and existing ones ...