Aim to achieve yearly sales of $300,000 while maintaining a 50 percent markup on all products sold, and the end result will be a homebased advertising business that generates a pretax and expense ...

In the latest example of Quad/Graphics Inc. diversifying from its legacy commercial printing business, the company is launching a promotional products division. Quad/Graphics is launching a ...

leaving small business owners to figure out how to best advertise their products and services. Advertising is costly, and small business owners cannot waste money on advertising that does not hit ...

Using these categories, a business can adjust its product ... Merchandising refers to the marketing and sales of products. Merchandising is most often synonymous with retail sales, where ...

The main aim of promotion is to either persuade customers to purchase or inform about products. This includes advertising, sales promotion, public relations and personal selling. A business can ...