Mars, Incorporated, makers of iconic brands including BEN'S ORIGINAL™, M&M'S® and PEDIGREE®, announced that CPG industry ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Indian retailer Nykaa reported a 61% surge in quarterly profit on Monday, as the company's marketing investments paid off ...

In the past, advertisers and marketers could make bold claims about their products without much pushback. They could say a ...

Learn how to spot truly sustainable products and avoid misleading eco-claims. Get the facts on genuine sustainability vs.

While it continues to import most of its premium and luxury products—sold under its Hansgrohe and Axor brands—the company ...

Cheery mom-and-pop computer game business Valve have updated their rules about advertising both outside and inside ...

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...

Cheery mom-and-pop computer game business Valve have created a new Steamworks page for their policy about in-game ...

Kendrick Lamar’s Super Bowl performance provides principles to attract more customers, close more sales, and dominate your ...