Burger King went through a rough patch in the ... The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared in ...

Burger King has made the Whopper the cornerstone of its innovation. The famous burger, which was actually launched about a ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

Burger King is expanding its iconic Whopper lineup with a bold new addition: the Steakhouse Bacon Whopper. The new menu item hit restaurants nationwide on March 6, and draws inspiration from ...

With fast food restaurants closed, Burger King France with agency Buzzman offers those in lockdown a chance to recreate the magic of the Whopper at home Advertising during the pandemic feels rife with ...

Burger King Japan announced on Friday (PDF) that on April 1st it will start selling Whopper-scented perfume to customers. The fast food chain tells The Wall Street Journal that despite coinciding ...

I tried one of Burger King's new-ish Impossible Whoppers for lunch in August last year, and came away with overall positive feelings about it. The Impossible Whopper comes with a meatless patty ...

It's called Hungry Jack's, and features a logo that's almost ... same key menu items like the Whopper, fries, onion rings, ...