This after he authored the 1984 book "Ginger East to West." Now it's back as Bruce Cost's Fresh Ginger Ale. Its name and slightly cloudy countenance should be a tip-off to its big difference ...

Bruce Cost, a partner in the Big Bowl Asian restaurant chain, is having the lip-smacking fresh ginger ale he sells in the restaurants bottled in Brooklyn for retail sale. The soda is spicy-tart ...

Whether you end up pairing it with booze or not is up to you, as this ginger ale is certainly good enough to drink on its own. Bruce Cost Ginger Ale is a standout for its unapologetically bold ...

It's the byproduct of the spicy soda being made at Bruce Cost Ginger Ale, which turns out unfiltered fizzy drinks in a small but productive factory in a quiet section of rapidly gentrifying Bushwick.

Bruce Cost, of Fresh Ginger Ginger Ale by Bruce Cost, is also Bruce Cost, Chinese food expert and founder of Big Bowl Restaurants, a fast-casual Chinese and Thai mini-chain in the Midwest.

ginger ale and 1 oz. Sprite. Stir and garnish with a vanilla bean. Combine 4 oz. Original Bruce Cost Ginger Ale, 1½ oz. Plymouth gin, ¾ oz. Small Hand Foods Raspberry Gum Syrup, and ¾ oz.

Buy Now Bruce Cost Ginger Ale, $39.99 for a pack of 12 Buy Now Red Rock Ginger Ale, $4.99 for a pack of 12 Buy Now Vernor's Ginger Ale, $15.38 for a pack of 12 Buy Now Fever Tree Ginger Beer ...

There may be no more versatile soft drink than ginger ale. Drink it to settle your stomach or soothe your sore throat. Add rum for a Fidel Castro, whiskey for a Highball or beer for a Shandygaff.