The collaboration aims to bring Korea’s iconic drink to ... A promotional poster for singer and actor Kim Jae-joong's collaboration with premium makgeolli (Korean rice wine) brand Apgujeong ...

Investing in brands Soft drink makers continually invest in branding. In 2013, Coca-Cola and PepsiCo spent $3.3 billion and $3.9 billion, respectively, on advertising and marketing activities.

This week, two brands are revamping their identity. Plus, we have two functional drinks launches, and an old coffee brand venturing into the flavoured category. UK juice company Mockingbird Raw Press ...

Long queues have formed outside the first branch of new McDonald's concept brand CosMc's - but will the new retro-themed, drinks-focused brand have staying power? Fast-food companies are dreaming ...