The collaboration aims to bring Korea’s iconic drink to ... A promotional poster for singer and actor Kim Jae-joong's collaboration with premium makgeolli (Korean rice wine) brand Apgujeong ...

Investing in brands Soft drink makers continually invest in branding. In 2013, Coca-Cola and PepsiCo spent $3.3 billion and $3.9 billion, respectively, on advertising and marketing activities.

The concern over whether an energy drink is sold as a beverage or as a natural-health product goes far beyond semantics. New regulations that require highly caffeinated energy drinks to be sold as ...

This week, two brands are revamping their identity. Plus, we have two functional drinks launches, and an old coffee brand venturing into the flavoured category. UK juice company Mockingbird Raw Press ...