In 2015, a report by Goldman Sachs revealed that millennials prefer clothing without labels or logos. When a person can transform themselves into a “brand” with some well-lit Instagram photos ...

Still it’s possible that we could see more brands drop the script soon. Perhaps Instagram, one of the few tech companies to embrace the script logo, will opt for a more Gen-Z friendly design as ...

Respondents were shown the logos of 100 top global brands, then asked to name and describe the ones they found most memorable. Nike is the most memorable of the logos examined (16% of respondents ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

A new project merely switches the colors of brand logos, rather than the entire logos, and the difference it makes is surprisingly huge. When a brand decides on its official colors, like Facebook ...