In a dramatic unveiling, musician Justin Bieber has cut ties with his old clothing brand, Drew House, to begin a brand new ...

In a dramatic unveiling, musician Justin Bieber has cut ties with his old clothing brand, Drew House, to begin a brand new ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising concerns about authenticity, emotional resonance, and the irreplaceable role ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Ginger beer brand Old Jamaica is back with a vibrant rebrand, launching a fresh variety of colourful cans to bring a touch of ...

"The rhythmic sound of the typewriter, the vintage font and the slow reveal of the Coke logo ... brands can execute this strategy effectively. Brands such as Apple, Nike, Rolex, and Lululemon have ...

The Volkswagen logo is one of the most memorable car logos around. Everyone knows what it looks like. And at first glance, it ...

Lady Gaga's new Mayhem merch is ripping off a logo that Lost International has had trademarked since 2015, a new lawsuit claims.

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

This Android appearance is alongside several other device types, as Apple and Beats are advertising these cables as ...

Lost International filed a complaint in California district court Tuesday claiming the "Just Dance" singer used "substantially similar if not nearly identical" logos that the company trademarked a ...

Luxury brands want to foster connections with their top customers. They are turning to physical hospitality experiences.