Arguably one of the most recognized brands in the world, Google is an example of an incredibly successful brand identity. Its friendly bright color palette is synonymous with its brand and is ...

Sustainably-driven organizations have a valuable opportunity to reflect their commitment to the Earth through their digital ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly ...

In a marketplace saturated with messages, platforms and products, brand awareness isn’t just about being seen. It’s about ...

Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

This all caps off a generally rough period for the company. Global sales took a nosedive over the last two years, crashing ...

When we think of cosmetic companies, branding often brings to mind gleaming skin, expensive lotions, lipsticks placed elegantly on racks, and eye-catching adverts. However, what lies in the background ...

M-PACT Show highlighted ways convenience retailers can increase the impact of their menus, regardless of their starting point ...

Direct-to-consumer (DTC) packaging is customised packaging used by brands that ship products directly to customers, bypassing ...

With celebrity owners such as Natalie Portman and cool lifestyle merch drops, Angel City is a preeminent brand in women's ...

The AI-assisted creation of a plant-based Kraft macaroni & cheese has become a classic example. Kraft Heinz was so impressed ...