The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly ...

When we think of cosmetic companies, branding often brings to mind gleaming skin, expensive lotions, lipsticks placed elegantly on racks, and eye-catching adverts. However, what lies in the background ...

While many leaders focus on top-line growth or product innovation, it’s often the overlooked fundamentals that make or break ...

The AI-assisted creation of a plant-based Kraft macaroni & cheese has become a classic example. Kraft Heinz was so impressed ...

Nationalists in Romania have adopted an item of clothing traditionally worn by villagers, particularly women. Liberals say it ...

In response to the turbulent socioeconomic climate they’ve grown up in, young consumers are embracing escapist aesthetics, ...

Experts call for stronger regulation of digital food marketing to counter the increasing risk for obesity and teens’ ...

In an I by IMD interview, Ros Taylor, author of The Future of Trust, explores how the nebulous nature of globalization has ...

The Wearsiders have worked towards self-sustainability and, under Regis Le Bris, have thrived with the youngest squad in the Championship ...

Brand guidelines ensure consistent application of brand elements across all touchpoints and team members. Comprehensive policies cover visual identity, messaging, tone of voice, and usage examples.