The master brand lockup can appear ... DON’T use the identity in conjunction with typography to form words or phrases. DON’T add extra elements to the identity. DON’T place the identity over busy ...

In a digital-first legal environment, the way a company presents itself visually matters as much as the technology it builds.

Its brand identity, created by The Working Assembly, is inspired by the inkblot psychology test, encouraging guests to create their own interpretations of abstract and fluid forms. Many people ...

She has 15+ years of experience as a financial writer and technical analyst. A brand identity is the visible elements of a company's brand, including consumer perception, colors, design ...

For the first time in 60 years, Nokia has launched a new brand identity including an updated logo ... to the classic Nokia typeface and replaced it with a more geometric and abstract approach. This ...

When a company seeks to define its public image, it first must determine its brand identity or how it wants to be viewed by the public. The goal is to make the brand memorable and appealing to the ...